WODcentral is a newly formed platform of interaction directed at the Cross-Fit community.
Essentially, WODcentral works as the main HUB, allowing smaller sections of the community to branch off dependent on the users interests; currently WODshop and WODblog will allow additional platforms for a shop and forum area.
The overall brief required an entire branding system to be put into place. This included market research right through to development of a sophisticated colour palette for each community section, as well as a customised display face. The WODcentral emblem suggests ‘Communal HUB’ and the bringing together of people from all backgrounds, utilising circular shapes and patterns within the logogram and typefaces which are symbolic within society to represent ‘community, family, binding and trust’.
WODcentral & WODshop
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